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LASALLE X HMGICS
I participated in LASALLE X HMGICS IONIQ 6 decal design competition, got myself in the top 5 design.
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The concept started by fun, an exaggerated cartoon graffiti. I though the target audience who wants to show off themselves will also resonate with my notion. As much as I love something fun, I was able to creatively express my ideas through doodles and conceptualizing cartoons in connection to Singapore's trademarks.
A cartoonised Merlion made up to the clean up. The water 'sprouts' to the corner of the car seemlessly with IONIQ 6's streamlined edges.
Considering Hyundai's Korean root, I corporated the sign sprout
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