Under the Lights
Project brief:
In group of 2, choose a festival and design the deliverables of the further festivals for the chosen festival.
My chosen festival 'Baybeats' is Singapore's most popular rock festival that is hosted by Esplanade annually.
For this project, I collaborated with one of my teammates and my key visual was chosen.
My theme was: "youth under the lights."
I focused on the stage, audience vibing to the music while the stage lights shines right above them. This inspired me to create the key visual where dot motif was directly inspired by the LED stage lights.
Stage mockup
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Posters
Brochure
Website
While developing the key visual,
I experimented with dot motifs, iterating the numbers and sizes finding a suitable design.
Development
Development
Moodboard
The logo 'Under the Lights' was created by my teammate.
We collaborated wit the colour palette, naming the scheme
'neon grunge'.