Artificial Dawn
Project brief:
In group of 4, design a key visual and it's deliverables for its festival based on the given track.
We mind mapped and described the track as 'Artificial Dawn', gradually stepping into the artificial reality.
The digital track provides the the audience an unique experience, drawing them deeper into the constructed world.
The experience is less about arrival and more about a continuous passage through a space that feels engineered and quietly surreal.
Instagram Reel
Spotify Canvas
Process
This was when we had a open house showcase of each groups poster.
Us had a previous poster (right) before revising into a different background colour, mainly to improve the texts' legibility and contrast.
As in a group, I was mainly in charge of the animating the graphics and fixing details on the poster. The custom typography, album cover, poster and crafting was done by my groupmates.
Screen Projection
